Copy Manager, Nautica & Lucky Brand
December 2019 – Present
As the Copy Manager, I oversee all brand messaging and copy across our website, emails, and marketing channels.
In addition to creating and implementing our eCommerce Style Guide for all product copy, I also work closely with our eCommerce and Marketing teams to create effective email campaigns and compelling content for our website and social media.
E-Commerce Copywriter, Barneys New York
March 2018 – November 2019
As an E-Commerce Copywriter at Barneys New York, I wrote product copy across multiple luxury categories, while specializing in shoes and jewelry.
I studied and researched benefit-focused product details for designers like Christian Louboutin, Manolo Blahnik, Fendi, Thom Browne, Gianvito Rossi, and more. Finally, I worked closely with merchandising, styling, photography, buying, and inventory teams to prep product copy for sale.