At Cliché Magazine, I’m always getting introduced to new beauty brands and new products, but not many brands have left an impression on me as well as RealHer. While most brands focus on enhancing your outer beauty, RealHer’s philosophy stems from confidence on the inside. Empowering phrases are stamped across their lip gloss tubes and makeup brushes; “I Am Beautiful” and “I Am A Queen” are confidence-boosting, while “I Am The Storm” and “I Decide My Own Destiny” strike another welcome chord. When I read those phrases, my face lit up, and I could truly understand that feeling beautiful was the first step to looking beautiful.

After trying out their makeup, I was even more impressed. My favorite products from the brand are definitely their eye shadow palettes (especially the Do Your Squats palette) and their lip glosses. The lip glosses plump your lips without being sticky and their eye shadows are long-lasting and highly pigmented. I especially love their nude lip kit, pictured below.  The choice between a lip gloss or a liquid matte lipstick and matching lip liner is fantastic. The packaging is what won me over from the start; the phrases are just such a welcome touch and everything feels so carefully designed.

Apart from the products, I absolutely love everything this brand stands for. Not only are their products cruelty-, paraben-, and sulfate-free, but they also donate 20% of all gross profits to the American Association of University Women (AAUW) to help support young girls and women everywhere. I really appreciate when brands go the extra mile to donate to organizations they love.

Want to try these products yourself? Use code clichemag for 10% off your purchase on!

You can also read my interview with RealHer Founder Bill Xiang on

I received these products complimentary from RealHer for review.


Megan Portorreal is a professional writer, editor, and creative in the New York City area. In her spare time, she enjoys reading books, writing about her life, and playing video games.

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