I’ve heard a lot great things about It Cosmetics over the past year. From their revolutionary Bye Bye Foundation Full-Coverage Moisturizer ($85) getting people to ditch their usual 3-step foundation routine to their Superhero Mascara ($24) catching the eyes the beauty editors everywhere, I have been intrigued for a long time. So I finally caved and purchased their Try It Now box for one very low price.
The Good and the Bad
Personally, I thought the Bye Bye Foundation moisturizer was very effective; my only issue is that I wish there were a few more color options. Although it is a moisturizer, it does sit on top of your skin to cover up imperfections, and the shade didn’t completely match my skin tone. There are currently four colors in the line (mine is Medium), so hopefully they will add a few more soon to closely match more skin tones.
This box also came with their Bye Bye Concealer, Bye Bye Pores HD Anti-Aging Powder, a powder and concealer brush, their Superhero Mascara, a tube of their Vanity Lip Flush 4-in-1 lip stain, and their highlight/blush/bronzer compact. I really loved the Superhero Mascara, concealer, and compact most of all. The mascara really lengthens and curls your lashes, and the concealer really blends well while covering up any blemishes. The highlight in the compact is one of the best I have tried, and that bronzer and blush are just the right shades to create a really natural-looking contour.
Have you tried It Cosmetics yet? What do you think?
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Megan Portorreal is a professional writer, editor, and creative in the New York City area. In her spare time, she enjoys reading books, writing about her life, and playing video games.